All eyes on Iyna!
Posted on May 11 2016
The following is an article about IYNA, published in the Asian Express on 11/05/2016:
Fashion store Iyna has been open on Leeds Road for just over a year - and what a busy year it has been for owner Fayzul Islam.
Fayzul has over 20 years of expertise in the restaurant industry but has always wanted to open a fashion store in Bradford.
Now, thanks to a stunning shop - ten minutes stroll away from Bradford’s Broadway - he has finally realised his dream.
Stepping inside, customers are greeted by gorgeous, glossy cool tiles underfoot and a large bright space in which to browse the wide selection of beautiful women’s fashion items.
Iyna’s clothes will suit any woman from 18 to 50 years old, and their funky fusion of ‘East meets West’ is eye-catching, unique and flattering.
Thanks to its splendid array of colourful couture, the store’s Instagram has a growing legion of two thousand followers which is growing daily.
One customer, Amelia Malik, wrote on their social media page: “I can honestly say, Iyna is the best place in Bradford at the moment. You can buy amazing outfits that are not overpriced. Their stitching is good and lasts.”
All the prints in store are chosen and manufactured by Iyna themselves in Lahore and if there’s a problem with any item, Iyna will endeavour to put it right.
Flying off the shelves this season are the digitally printed kurtas, which are popular because they can dress up any outfit, matching flawlessly with both ‘everyday’ jeans and high heels alike.
Also popular are the salwar kameez, which have intricate stitching and embroidery, making them the perfect fashion statement for celebrations and special occasions.
Fayzul adds: “We’ve been seeing customers from as far afield as Manchester visit the store. For the prices you’ll find here, you just can’t beat the quality.
“Soon we’ll have a web store and clothes will be available to buy online, but there’s nothing better than coming here in person, receiving a friendly welcome and being able to see just how fantastic the clothes look on the rails.”
Visit Iyna now and give your wardrobe an injection of high fashion.